Using green the colour commonly associated with sustainability as a primary colour, the Key Visual seeks to evoke an immediate linkage among the audience of the theme, sustainability and design. The waves represent the constant evolvement of concepts and ideas in this space and hidden in the artwork is a möbius loop. Visually representing the concept of renewal and recycling, key concepts in Business and Social sustainability.  The cross over of leaves with technological patterns to that of a fresh leaf represents the co-existence between technology and nature through design represented by the organic orange curve.