The branding is for a local Skateboarding Apparel company. I was involved from the company name, logo design, website/webapp, to video filming. Ambient represents a spirit of blending into the environment and yet remains outstanding. This has much to do with the skills of Skateboarding where a skateboarder has to make do with the ever-changing terrain while finding his or her moves.

The logo represents the letter ‘A’ with tree branches spreading out. Designs were kept simple – by mixing a modern looking font and color with nostalgic element such as a wax-seal.

Responsive website was created with simplicity in mind and to cater to content based layout. I’ve also edited and directed the branding short clip.

I’ve also designed the Apparel Prints, select the fabric, and liaise with manufacturers.